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The thing itself...

We love the brash and brazen Gary Winogrand in this lecture at Rice University. Winogrand has a way of simplifying complex ideas about photography and the camera that are still valid with todays modern technology.

Craft, AOBlogAndrew JensenSeptember 25, 2017Comment
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No Matter What...

AOBlogAndrew JensenSeptember 25, 2017
Ebony Wood Hot Shoe Cover and 11mm Convex Soft Release Button on a Fuji Xpro 1 mirrorless camera

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“as you are by the world around you, be inspired by the tools that you use to share it’s beauty.”

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“When people look at my pictures, I want them to feel the way they do when they want to read a line of a poem twice.” - Robert Frank

This Fuji X-Pro1 is outfitted with a hot shoe cover and cocobolo soft release button, a deep, richly gra
“It’s not about showing what it looks like, but how it feels to stand there.”
— Paul Hart, FORMAT Festival Artist Talk (2017)

This Fuji XT5 is outfitted with a Purple Heart soft release button and hot shoe cover, a deep, vibr
“Great photography is always on the edge of failure.” - Garry Winogrand

This Fuji X-Pro1 is outfitted with a soft release button and hot shoe cover made from dyed blue birch—for those who welcome risk, embrace instinct, and trust t
“Only the heart can know the significance of a photograph.” - Cedric Wright

In a world of infinite scroll, there’s something quietly radical about printing your work.

It slows you down. It makes your images real, tangible reminder
“Saturate yourself with your subject and the camera will all but take you by the hand.”
— Margaret Bourke-White, Her Pictures Were Her Life (1999)

This Fuji X-Pro1 is outfitted with our Skellington Flatliner soft release and engrav
“It is an illusion that photos are made with the camera… they are made with the eye, heart, and head.” - Henri Cartier-Bresson

This Fuji X100V is outfitted with a soft release button and hot shoe cover made from Ivorywood, engrave
“The camera is an instrument that teaches people how to see without a camera.”
— Dorothea Lange

Outfitted with our Hunter Rose soft release and hot shoe cover, made out of luminous Chakte Viga. Rich, resilient, and full of motion e
“Photographs open doors into the past, but they also allow a look into the future.”
— Sally Mann

This Fuji X-Pro1 is outfitted with a hot shoe cover and soft release button made from reclaimed skateboard deck—each layer a rel
“A great photograph is the best kind of argument.” - Carleton Watkins

This Fuji XPro1 is outfitted with our Nevermore soft release and hot shoe cover—handcrafted in walnut, engraved with a tribute to Poe’s raven, and built fo
“We are not interested in the unusual, but in the usual seen unusually.”
— Beaumont Newhall

This Fuji X-T5 is outfitted with a soft release and hot shoe cover crafted from Chakte Viga—a fiery, richly toned hardwood that attra
“In photography, there is a reality so subtle that it becomes more real than reality.”
— Alfred Stieglitz

This Nikon Zfc is outfitted with a dyed Blue Birch soft release button and hot shoe cover, a material that reflects light, ch
“Once you really commence to see things, then you really commence to feel things.”
— Edward Steichen

I’ve been a bit MIA lately, visiting with my family and soaking up some much-needed rest and inspiration.  I really apprecia
“Wherever there is light, one can photograph.”
— Alfred Stieglitz

This Canonet QL17 is decked out in our Green Dyed Alder soft release and hot shoe cover—bold, eye-catching, and made to bring your analog setup to life.

☀️ Wh
“Light is the soul of photography.”
— Fan Ho, The Living Theatre

This Fuji X-Pro1 is outfitted with a soft release and hot shoe cover made from Bocote—a richly patterned wood that comes alive in shifting light. Just like your
“Everything good starts with curiosity.”
— Jason Lee

This Fuji X100V is decked out with a soft release button and hot shoe cover made from Original Skate Deck—a collision of creativity, craft, and color that celebrates the jo
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